About

Designing clear digital experiences with a visual storyteller’s eye.

I am Zizheng Zhao, a UI/UX designer based in San Francisco. I work across app design, responsive websites, visual identity, and experimental digital experiences.

My work is shaped by usability and visual culture. I care about how a product works, but also how quickly people can understand its mood, structure, and purpose.

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Design Focus

Product, web, and visual systems.

I focus on user flows, interface structure, visual hierarchy, responsive layouts, and brand driven digital experiences. I enjoy turning complex ideas into clear, usable, and visually strong products.

UI/UX Design

Apps, flows, prototypes, usability, and interface systems.

Visual Storytelling

Photography, film language, content structure, and emotional tone.

Values

Clarity first. Visual impact second. Personality always.

Clarity

Every page should help people understand faster.

Emotion

Good interfaces can feel calm, playful, serious, or cinematic.

Direction

A strong project needs a clear point of view, not just good screens.